From being a buzzword to creating a buzzing business, social media is now a key marketing tool for promoting broker business and engaging with clients.
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Top 5 tips for getting started on social
1. Have a strategy
Outline the channels you want to be active on and be clear on what you want to say. This will help make sure you stay active after launch.
2. How will you measure success?
Be clear on what you want to achieve and how you will achieve it. Put clear metrics in place to monitor if you are being affective in engaging your clients.
3. Listen before you leap
Understand the topics and discussions before you post. You should always add value to the conversation.
4. Have the right hands on deck
Social is fast paced – do you have the resources in place to keep up with the conversation?
5. Put a ‘Face on Facebook’
Add personality to your social channels, connect with your employees and have them act as your online brand ambassadors. But be mindful of your company’s reputation and set up a social media policy.