The RSA Advantage



The RSA Advantage

At RSA, we’re building a best-in-class insurer—working daily to be stronger, smarter and faster—so that we can be our brokers’ market of choice. The RSA Advantage is the backbone of what drives our business and helps us deliver an exceptional client and broker experience.

Our broker partners choose RSA because we deliver on five key promises that drive our business forward. Our broker proposition is who we are.



Watch the RSA Advantage in action



Learn more about the advantages of working with us in our RSA Advantage booklet






About us

Learn more about RSA Canada, WA and CNS.


Why choose RSA?

Find out more about working with us.



With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups and has been operating in Canada since 1845. We’re established and we aren’t going anywhere. Centuries of business continuity means you can trust our capacity in managing big change. Our strong financial position is affirmed by our A (Stable) Standard & Poor’s rating.

Learn more about RSA's history.

We believe in the power of the Canadian broker channel. We have a strong presence in our key regions across Canada, and our local regional offices focus on supporting the brokers we serve. Underpinning this footprint is our deep technical expertise and global network, which is able to write business in nearly 140 countries.

Video

News & insights

Connect with RSA brokers across Canada, participate in lively peer discussions, and receive updates on RSA and industry news.

Join Us on LinkedIn

At RSA we actively listen to brokers and constantly integrate your feedback into our plans. Together with our broker partners, we develop products to meet the evolving needs of your clients. We do not create a one-size-fits-all approach; rather, we tailor our products and claims service with a flexibility to meet the distinctive needs of both brokers and clients.

Video

Learn more about the benefits of partnering with RSA and hear from Derek Burchill, Commercial Broker with Huestis Insurance Group, about how a trusted working relationship with RSA benefits his business and end customers.



News & insights

Perfecting our partnership: RSA’s Louis Vatrt explains how providing the most effective service for our clients means working together and demonstrating our dedication with our three-step guide to risk partnership management.
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Broker partnership is of the utmost importance to RSA; this is why we invest in education and training. We offer innovative broker education that includes our flagship Making Partner program, up-to-the-minute industry resources through our broker communications such as Broker eNews and LinkedIn, and accredited workshops and training sessions.

Video

Learn more about the benefits of participating in RSA’s broker education video, and hear from Mathieu Brunet, Business Development Director at MP2B, about his experience in the Making Partner program.



Resources

Education and Training

Making Partner

IBAC Broker Identity Program


News & insights

A new generation of broker education: RSA offers ongoing training in a convenient format to help you balance your professional development and work priorities.
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How insurers can help with certification: RSA works with brokers to offer accredited training courses that offer a quality educational experience.
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We’re committed to helping our broker partners grow their business. Financing, as well as the expertise of our mergers and acquisitions team, is available to help you fund an acquisition or to help with shareholder perpetuation.

Video

Hear from Steve O'Farrell, Vice-President of Corporate Development; Tony Filice, Regional Vice-President, Personal Insurance–Ontario Region; and Lesley Munk, Director, Legal as they talk about how RSA Canada's financing for brokers is a partnership, unlike that of typical lenders.

News & insights

Invest for the future with the right financing partner: A key factor in growing your brokerage is working with a knowledgeable, supportive financing partner.
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How to access capital to invest for the future: There are risks involved in the opportunity to grow your brokerage with new capital. Brokerages who work with the right insurance partner benefit from knowledgeable and supportive advisory services.
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We are relentless in delivering an exceptional customer experience, and our customer obsession means we deliver on our promises.

Learn more about our customer advantage.

Find out how we reward your clients for their loyalty with AIR MILES® reward miles.

®Hassle-Free Claims and related words and logos are trademarks and the property of RSA Insurance Group plc, licensed for use by Royal & Sun Alliance Insurance Company of Canada.
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