Encourage your clients to protect their valued possessions and earn AIR MILES® reward miles at the same time.

At RSA, we believe your clients deserve to be rewarded for their loyalty. That’s why we offer AIR MILES® reward miles* on select RSA Personal and Commercial Insurance products.

Whether their policy is new or being renewed, your client can earn 1 AIR MILES® reward mile for every $20 in premium (including taxes) on select home and auto insurance services, and on eligible Commercial Insurance small to medium business policies.*

Why AIR MILES® matters

The AIR MILES® Reward Program is Canada’s premier coalition loyalty program. This program allows members to collect AIR MILES® reward miles at retail stores and services nationally, and redeem them for flights, accommodation, leisure products and more.

More than 10 million Canadians — representing about 70% of Canadian households — have an AIR MILES® Collector card, which means the appetite for collecting this form of loyalty rewards is large. Your ability to award AIR MILES® reward miles with each RSA product can have a positive impact on customer acquisition and retention.

How to register your clients

Registering to collect AIR MILES reward miles is quick and easy, and can be done either by you or your client.

Simply visit the registration page, where you will need to enter your client’s AIR MILES Collector Number, RSA policy number, and the effective date of their policy.

AIR MILES reward miles are allocated monthly and will not be retroactively given. Please see the Terms and Conditions.

If your client is not yet registered in the AIR MILES® Reward Program, please ask them to enroll now.

Questions and information

For answers to your or your clients’ questions, please see our Q&A page.

For questions regarding the AIR MILES program, please call the RSA Customer Information Services Team at 1-888-877-1710.

For more information on the AIR MILES Reward Program, visit or call 1-888-AIR-MILES (888-247-6453).



*Please see Terms and Conditions. Not available in Manitoba or Saskatchewan.

®™ Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Roins Financial Services Limited.

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