Why RSA?

We’re commited to working with you to protect your customers’ property, businesses and investments. Whether you’re quoting coverage or guiding customers through a claim, we’re proud to be your partners in insurance.

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The RSA Advantage

Discover some of the key benefits and features of partnering with us, from broker education to our exclusive partnership with the AIR MILES^® Reward Program.

Despite a year of uncertainty, a December 2020 poll revealed that a combined 82% of brokers responded that they were feeling ‘good’ or ‘great’ about their partnership with RSA going into 2021.

Comprehensive Coverage

Whether you’re a broker specializing in Personal or Commercial lines of business, we have a broad offering of comprehensive coverage that is tailored for your customer’s needs.

Claims Service

Making an insurance claim can be a trying time for both your customers and you. That’s why we’re committed to provide you with resources like Claims Point®, Claims Ami™ and our Hassle Free Claims® guarantee to resolve all claims fairly and efficiently.

Online Broker Tools

Access to a variety of exclusive online tools like RSA Pro®, our SME Risk Checker and Claims Point®, making it even easier to do business with us.

Resource Hub

We’re committed to the broker channel – check out our Climate Smart hub and Resource Library for resources you need to provide your customers with the best support.

Broker Education

We’re invested in your career. That’s why we offer access to industry leading accredited webinars, training and exclusive educational programs like Wise Up® and CI Boot Camp to help you meet your professional ambitions.

Broker Partnerships

Supporting the broker channel is at the heart of how we do business. From building new products and services based on your feedback, to providing access to exclusive resources and helping finance growing brokerages, we’re committed to our partners.

Over 90% of Canadian brokers surveyed in 2020 agree that RSA's coverage is in line with or ahead of our competition.

Watch below to see what an RSA Partnership means for our brokers

Our Financial Rating

RSA Canada maintains an A rating from Standard & Poor’s (S&P) as of March 2020. This rating indicates that S&P views RSA Canada as having strong financial security characteristics. S&P notes that RSA Insurance Group’s rating “reflects its improving operating performance, diverse geographic spread, and significant market positions in a multitude of non-life product lines.”

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See what's being said about RSA

“The unpredictability of the pandemic has caused unwavering stress on the industry. We’ve been able to work and adapt with our broker partners along the way, and are proud to say that 90% of our brokers continue to trust in us.”

"From my experience in the SME market, speed in turning around a quote reigns supreme. RSA Pro allows for some of the quickest turn around times for quoting business that will fit into it's appetite. I have seen many instances where I have been able to pick up a lead and quote in RSA Pro, chat with an underwriter in real time via the chat function then presenting the quote prospect and in turn binding coverage all within an hour. This type of turn around is almost unheard of in more traditional approaches of submitting new business. For risks that fit in the RSA pro appetite it has been my most successful tool in winning new clients."

"Our office writes a lot of business with RSA as the prices are always competitive, the portal is user friendly, they offer great coverage, and it's never a long wait to get a hold of an underwriter."

“Even though more than two thirds of brokers feel like they have enough claims support – we continue to make improvements through digital enhancements like Claims Point™ and Claims Ami™.”

“Thank you for doing these educational webinars.... we need these information sessions frequently as our industry and planet are constantly changing… we need support in taking care of our clients very well!”